IPL media rights cost broadcasters more than English football league

by | Jun 14, 2022 | Economía, Noticias | 0 comments

Luring more than 600 million viewers this year, the IPL is seen as a key catalyst to boost subscribers in a market with almost 1.4 billion people. The latest bidding round raised nearly three times the amount collected at the previous auction in 2017.

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